Today’s marketers have a mind-boggling array of communication channels open to them, which are ever increasing and ever fragmenting – online, direct mail, vertical media, social networking, mobile messaging, affiliate marketing, ambient media – plus others they may not have considered.

As an integrated marketing agency, we like to think we think of everything; we’ll conceive that ‘big idea’, identify the relevant occasions and touchpoints and then carefully select the right channels to deliver it with maximum impact.

Integrated Marketing is of course about ensuring that a message is consistent across all media. However, it’s also about making that big idea resonate with everyone; be they within the company, from CEO through to the receptionist, then onto the most important people in the entire equation – the customers.