New business, New approaches, New products and New services from concept to market
Business development involves nothing more than evaluating a business and then moving it forward to realize its full potential. Sound so simple doens't it? Yet few companies have the depth of knowledge and breadth of experience with the many methods, tools and the all important objectivity that might be needed to effectively manage:
* Strategic planning
* Marketing Evaluations, Research, Branding
* Information management (sometimes conflated with knowledge management)
* Demand Generation, Lead Nurturing, Sales Force Automation
* Cross Channel Integration and Harmonization
* Customer acquisition, service, and retention, and other tools
A sound organization aiming to withstand competitors never stops business development, but engages in it as an ongoing process. The day-to-day demands of a business can divert senior management attention and that's where we come in. Structuring limited but concrete times to facilitate discussion and evaluation of business options, strategies and tactics.
Successful business development requires a multi-disciplinary approach often beyond the skill set of many entrprenurial managers, its not just methodology for more sales to more customers.
As development consultants we can frequently recommend a detailed strategy for growing a business in desirable ways, which may involve marketing, business operations, financial, and even legal recommendations.
Unfortunatly, as Business-development practitioners we cannot reduce our activities to a few simple templates applicable to all or even most situations faced by real-world enterprises. Creativity in meeting new and unforeseen challenges is the only thing that will achieve sustainable growth.